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The 5 Best Social Media
Management Tools In 2024

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Category:  Social Media
Date:  April 2024

Social media is a powerful platform for your business. It allows businesses to find new customers, drive traffic to their websites, and stay connected with existing customers, keeping them engaged. With social media's increasing importance, the tools that we use for social media have become more essential than ever.

Social media tools can save you time by streamlining tasks. A task that may take 30 minutes can be completed more efficiently with the help of these tools. After testing around 40 social media tools, I have personally found that these 5 tools are the best for social media management.

The Best Social Media Management Tools:
1. Buffer
2. Hootsuite
3. Sprout Social
4. SocialPilot
5. Loomly

1 Buffer

Buffer is a social media management platform that helps individuals and businesses schedule, publish, analyze, and engage with their social media content across various platforms. It's known for its user-friendly interface, robust features, and affordable pricing plans.

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Key Features of Buffer:

Scheduling: Schedule posts in advance for various social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google Business Profile.

Publishing: Publish your content directly from Buffer or use their browser extension to share content you find online.

Analytics: Track your social media performance with detailed insights on engagement, reach, and other metrics.

Engagement: Respond to comments and messages directly from Buffer, saving you time and effort.

Team Collaboration: Work with your team on social media content creation and scheduling with Buffer's collaboration features.

Content Curation: Find and share relevant content from the web with Buffer's Pablo tool.

Landing Pages: Create simple landing pages to capture leads and grow your audience.

AI Assistant: Use Buffer's AI Assistant to get content ideas, rewrite copy, and repurpose old posts.

Benefits of Using Buffer:

Save time and effort: Scheduling and publishing your social media content in advance can save you a lot of time and effort.

Improve your social media performance: Buffer's analytics tools can help you track your progress and make data-driven decisions to improve your social media strategy.

Increase engagement: Buffer's engagement tools can help you respond to comments and messages quickly and easily, which can lead to increased engagement with your audience.

Work with your team: Buffer's collaboration features make it easy to work with your team on social media content creation and scheduling.

Find and share relevant content: Buffer's Pablo tool can help you find and share relevant content from the web, which can save you time and help you create a more engaging social media feed.

Pricing:

Buffer offers a free plan with limited features, as well as paid plans that start at $6 per month per channel.

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2 Hootsuite

Hootsuite is a popular social media management tool that helps businesses and individuals manage their social media presence from a single platform. Here's a quick overview of what Hootsuite can do

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Key Features of Hootsuite:

Publish and schedule content across multiple social networks: You can connect your accounts from platforms like Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok, and manage them all from one Hootsuite dashboard. This saves you time and effort compared to logging into each platform individually.

Track and engage with conversations: Hootsuite helps you keep up with mentions, messages, and comments on your social media profiles. You can respond directly from the platform and engage with your audience in real-time.

Analyze your social media performance: Hootsuite provides analytics reports that show you how your social media efforts are performing. You can track metrics like engagement, reach, and click-through rates to see what's working and what's not.

Collaborate with your team: Hootsuite allows you to share access to your social media accounts with team members, so you can work together on creating and managing your content. This is especially helpful for businesses with multiple people managing their social media presence.

Benefits of Using Hootsuite:

Saves time and effort: By managing all your social media accounts from one place, you can save a lot of time and effort.
Improves efficiency: Hootsuite helps you streamline your social media workflow, making it easier to create, schedule, and publish content.
Boosts engagement: By tracking and responding to conversations, Hootsuite can help you improve your social media engagement.
Tracks results: Hootsuite's analytics reports help you see what's working and what's not, so you can make data-driven decisions about your social media strategy.

Pricing:

Hootsuite plans start at $99 per month with no user minimum, while Sprinklr plans start at $299 per user per month

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3.Sprout Social

Sprout Social is a widely recognized social media management tool offering various features to assist businesses and organizations in effectively managing their online presence. Here's a quick overview of what Sprout Social has to offer:

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Key Features of Sprout Social:

Publishing and scheduling: Plan, compose, and schedule posts across multiple social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more.
Monitoring and engagement: Track conversations, respond to comments and messages, and engage with your audience in real-time.
Analytics and reporting: Gain insights into your social media performance with detailed reports on engagement, reach, and other key metrics.
Social listening: Identify trends, track brand mentions, and stay ahead of your competition by monitoring relevant conversations online.
Team collaboration: Facilitate seamless teamwork with features like task assignment, approval workflows, and internal messaging.
Customer care: Provide exceptional customer service through social media channels with tools like automated responses and sentiment analysis.

Additional benefits:

Unified platform: Manage all your social media accounts from a single, user-friendly dashboard.
Scalability: Suitable for businesses of all sizes, from small teams to large enterprises.
Compliance and security: Comply with industry regulations and ensure data security with robust security features.
Integrations: Connect Sprout Social with other marketing and business tools for a streamlined workflow.

Pricing:

Sprout Social offers a variety of pricing plans to suit the needs of different users. The plans are priced in the range of $199 to $399 per user per month, with each plan offering different features and capabilities.

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4 SocialPilot

SocialPilot is a social media management tool that helps businesses and individuals schedule and publish content across multiple platforms, track their performance, and collaborate with team members.

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Key Features of SocialPilot:

Social media scheduling: Schedule posts for Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and YouTube in advance.

Social media analytics: Track the performance of your social media posts, including reach, engagement, clicks, and conversions.

Team collaboration: Collaborate with team members on social media content creation and approval.

Social media listening: Monitor social media conversations for mentions of your brand or industry.

Social media reporting: Generate reports on your social media performance.

Benefits of using SocialPilot

There are a number of benefits to using SocialPilot, including:

Save time: SocialPilot can save you a lot of time by automating your social media scheduling and reporting.

Improve your results: SocialPilot can help you improve your social media results by providing you with insights into what's working and what's not.

Collaborate with your team: SocialPilot makes it easy to collaborate with your team on social media content creation and approval.

Stay on top of industry trends: SocialPilot can help you stay on top of industry trends by monitoring social media conversations.

Pricing

SocialPilot offers a variety of pricing plans to fit your needs. The basic plan starts at $25 per month.

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5. Loomly

Loomly is a social media management platform that helps you plan, create, collaborate, and publish content across all your social media channels. It's an all-in-one tool that can help you save time and effort while still creating high-quality content that resonates with your audience.

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Key Features of Loomly:

Post scheduling: Schedule your posts in advance for all your social media channels, so you can relax and know that your content is being published at the optimal times.

Content calendar: Keep track of all your upcoming posts in a visual calendar, so you can easily see what's coming up and make changes as needed.

Content creation: Create beautiful social media posts with Loomly's drag-and-drop editor. You can add images, videos, text, and more to create eye-catching content that will grab attention.

Collaboration: Work with your team on social media content in real-time. Loomly makes it easy to share ideas, assign tasks, and get feedback.

Analytics: Track your social media performance with Loomly's built-in analytics. See what's working and what's not, so you can make data-driven decisions about your social media strategy.

Loomly is a great option for businesses of all sizes who want to save time and effort while still creating great social media content. It's easy to use, even for people who aren't social media experts. And with its wide range of features, Loomly can help you achieve your social media goals.

If you're looking for a social media management tool that can help you take your social media strategy to the next level, Loomly is definitely worth checking out.

Additional Benefits of Using Loomly:

Improved workflow: Loomly can help you streamline your social media workflow by making it easier to plan, create, and publish content.

Increased efficiency: You can save time and effort by using Loomly to schedule your posts in advance and collaborate with your team on content.

Better results: Loomly can help you create better social media content that resonates with your audience and achieves your goals.

If you're serious about social media, Loomly is a great investment. It's a powerful tool that can help you save time, improve your workflow, and get better results.

Pricing

Loomly's pricing plans range from $32 per month to custom quotes for enterprise plans.

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